Kigo generates a sitemap.xml (list of the pages of the website) located right after the domain name (like example.com/sitemap.xml) that you can submit to Google webmaster tools.
Pinging search engines (e.g Google, Bing, etc.) will notify them to check everyday the current version of your website sitemap. To keep search engines interested in your website and to let them know as soon as some of your pages have been updated, activate this option.
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